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Magic Raincoat

 

Show your true color when it rains
 

Design in 2015

  
Product concept

Product concept

Magic Rain Coat is the design proposal of letting children like to wear the raincoats when it rains. The product use water variable ink on the surface, so the color is white when Magic Rain Coat doesn’t touch the water. However, it shows the original setting colors when touching the water, and let children become the Disney characters in one second.

What is water variable ink?

What is water variable ink?

Water variable ink is a kind of ink . The original color is white, but it shows the color as soon as it contact with water.

The magic of rain

The magic of rain

Water variable ink is white when it printed in our raincoats. However, when the raincoats contact with the water, the ink of raincoats will change and shows the body of Disney characters. It is just like we use magic to show our true color when it rains.

Disney Classic character

Disney Classic character

We created six kinds of characters, which are Mickey, Minnie, Goof, Donald and Donald Duck, according to our users’ age and sex. Children can see all the characters only when it rains, just like a big magic carnival.

Product package

Product package

We use each characters’ featured head as our product package. The reasons why we do this are the following: First, it reduces the package material. Second, it increases the portable interesting, hoping our product can give children the most beautiful experience when it rains.

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